Starting a small business in Australia comes with both opportunities and risks. Statistics show that only 50% of businesses survive beyond four years, meaning for every two new businesses, one will fail. With such odds, why would anyone take the risk? The reality is, that entrepreneurs thrive on challenges, and while failure is a possibility, strategic planning, adaptability, and resilience can significantly increase the chances of success. If you're considering starting a business, understanding the key factors that lead to success or failure can help you navigate the journey with confidence.